Namma means
ours.
It's a word you hear everywhere in Bengaluru, where we're based. Namma ooru, namma team, Namma Metro. It means ours: not mine, not yours, ours. It's the right name for a company whose whole job is putting something on the table that everybody reaches for.
What we are
A drinks company,
not a distillery.
Namma Spirits builds and brings drinks brands to market. We develop the product, own the brand, run the packaging and design, and work with licensed partners across India to get it onto shelves and back bars.
Two brands are live today, and they were deliberately chosen to sit at opposite ends of the day. Amari is a triple-distilled Gold Blend whiskey at 42.8% ABV, carrying the character of the continent on its label. La Santé is a 12% ABV sparkling Mimosa: a real drink, already mixed, opened with a cork and a cage.
We are based in Bengaluru and launched in Goa first, because it is the most demanding drinks market in the country. If a bottle works in beach shacks, in five-star bars and in a fridge at a house party, it will work anywhere else in India.
How we build
Three things we
get right first.
Start with the occasion
Every product answers a specific moment: a Sunday brunch, a celebration, a quiet evening. If we can't name the moment, we don't make the drink.
Make the pack do the work
In a licensed store you get about two seconds on the shelf. Both brands are designed to win those two seconds and then justify them in the glass.
Grow market by market
India is not one market, it's thirty-odd of them, each with its own rules. We go in properly with the right partner, or we don't go in yet.
Where we are
Goa today.
Four states next.
Amari launched in Goa and sold through its first batch. La Santé is in production. Puducherry, Tamil Nadu, Karnataka and Rajasthan are all in progress, each moving at the pace its own licensing allows rather than in any set order.
First market · Amari launched, sold out
Licensing in progress
State retail network
On-trade and retail in our home city
Hospitality-led accounts
Not mine, not yours. Ours.
Work with us
Distributors, retailers,
and the curious.
Whether you want to stock us, pour us, or just ask what's in the bottle, we're easy to reach.